For personal injury law firms
You have 300 reviews. Google shows your firm at 4 of 49 points on the map.
The Map Pack is three firms. It takes about 44% of the clicks for "personal injury lawyer near me." Most firms are in it somewhere in their city, and missing from it almost everywhere else. This map is what that looks like.
Free 49-point ranking scan, about 60 seconds. No email, no sales call attached.
A typical office before any work starts: in the pack at 4 of 49 points. Real scans use your address, your keyword, and Google's live results.
You did everything the last agency told you to.
- ✓Hundreds of five-star reviews, and a system to keep them coming
- ✓Billboards on the interstate and a TV buy every quarter
- ✓A fast website with a page for every practice area
- ✓Your name, address and phone number clean on every directory
- ✓Somebody posting to the Google profile every week
And a firm with 40 reviews and a stock photo owns the pack three miles from your office.
That isn't bad luck. Google decides the pack separately at every point on the map, from a short list of profile signals: categories, service areas, the office's actual location, review pace, how consistently the listing matches the rest of the web. Get those wrong and no amount of reviews or ad spend moves you. Get them right and the grid turns green outward from your door.
We scanned 1,625 personal injury offices across 78,348 grid points to see how common that is. It's the norm.
of grid points where the average PI firm makes the Map Pack
of firms never appear in the pack at any point in their own city
of firms hold the pack across three-quarters of their market
PlatinumProfile Map Pack Study, ~235,000 pack observations, May to August 2026.
There are two ways to move that map.
Anyone selling "Map Pack in 30 days" is selling one of these. It's worth knowing which one before you sign.
Buy the signals
- Software generates clicks, calls and direction requests against your listing from devices that were never going to hire you.
- Sold to agencies at a few hundred dollars a month, white-labeled, so you never see the vendor's name.
- Ranks can move in weeks. Google's fake-engagement policy is explicit, and the penalty is a suspended listing, the one asset you can't buy back.
We won't do this, and we'll tell you if someone already did it to your profile.
Fix the profile
- Audit the listing against the signals Google actually ranks on, then rebuild it: categories, services, attributes, descriptions, photos, hours, Q&A, the office address itself.
- Run it every month: posts, review responses, suspension monitoring, citation cleanup, inside bar advertising rules and Google's policy.
- Scan the 49-point grid every week so you can see the map change, or see that it hasn't, and hold us to it.
Slower than a bot. Yours to keep.
How an office goes from red to green
Scan the market
Drop in your homepage. In about a minute you'll see your rank at 49 points across your city, your review base against the firms in the pack, and the profile problems we found. Free, no email.
Rebuild the profile
Logan Jack personally takes over the listing: fixes what the audit found, rewrites the profile, cleans up the citations, and sets the review and posting cadence. You approve anything client-facing.
Watch the grid every week
Every office gets a weekly 49-point scan in a report you can open on your phone. You'll see the green spread from your door, point by point, against named competitors.
What it looks like when it works
“In personal injury, everybody knows Google Maps is the whole game now, and it's never been more competitive. For less than the value of a single case, PlatinumProfile improves your map rankings through a clear, defined process built to grow your visibility. I've got twenty offices on it, and the improvement showed up almost immediately.”
Average map position across an entire metro for one Illinois office we manage: top three at almost every point people search from.
One price. No contract.
Month to month. Cancel when you want. One additional signed case a year pays for the engagement many times over.
Every managed office gets:
- Full profile audit and rebuild
- Weekly 49-point rank grid and report
- Monthly posts and profile updates
- Review responses and review cadence
- Citation and NAP cleanup
- Suspension monitoring and recovery
- Competitor tracking, named, per point
- Bar-compliant, Google-policy-safe work
- A listing on BrandTerritory.ai's Enhanced Profile tier
- Logan, not a ticket queue
What happens on the call
If the scan shows a problem you want fixed, you book a call with Logan Jack, who runs every profile we manage. You'll get:
- Your scan read out loud: which points you're losing, to whom, and why
- The specific profile problems he found and what fixing each one moves
- A straight answer on whether your market is winnable at your address
- An honest timeline, not a 30-day promise
Questions firms ask first
Is any of this against Google's rules or the bar's?
No. We don't buy engagement, generate reviews, stuff keywords into your business name, or create listings at addresses you don't occupy. Everything we do is work a careful firm could do itself with the time. It's also written to bar advertising rules; one of our five desks does nothing but compliance.
How long before the map changes?
It depends on your address, your competitors and how broken the profile is now. Most firms see measurable movement within 30 to 90 days; a saturated market takes longer. You'll see the weekly grid either way, and Logan will tell you on the first call what he expects for your office specifically.
We already have an agency doing our Google profile.
Run the scan anyway. It's free and it shows you the grid, not a ranking report picked from the best-looking keyword. If they're doing good work, you'll see it. If they're buying clicks, you'll want to know that first.
Can you handle a multi-office firm?
Yes. Nineteen of the offices we manage belong to one firm. Every office is scanned, managed and reported separately, and multi-office reports live in a single dropdown.
Do you work outside personal injury?
No. Personal injury only. The signals, the competitor set and the bar rules are specific enough that we don't want to be good at anything else.
See your own map before someone sells you a fix for it.
Forty-nine points, your city, your keyword, live from Google. About a minute.